Nouveauté
| Titre : | Applications of Artificial Intelligence in Retail |
| Auteurs : | Howard Jacob, Auteur |
| Type de document : | texte imprimé |
| Editeur : | 3G E-Learning, 2025 |
| ISBN/ISSN/EAN : | 978-1-984694-52-2 |
| Format : | 275 p. / ill. / 26 cm |
| Langues: | Anglais |
| Langues originales: | Anglais |
| Index. décimale : | 004 (informatique en général) |
| Catégories : | |
| Mots-clés: | Artificial Intelligence ; Retail Technology ; Machine Learning ; Predictive Analytics ; Recommendation Systems ; Demand Forecasting ; Customer Segmentation ; Data Analytics ; Chatbots ; Natural Language Processing ; Inventory Optimization ; Dynamic Pricing ; Fraud Detection ; Digital Transformation ; Customer Experience Optimization |
| Résumé : | Applications of Artificial Intelligence in Retail provides an in-depth exploration of how artificial intelligence technologies are reshaping the modern retail landscape by integrating intelligent systems into everyday business operations. The book examines how machine learning, data analytics, natural language processing, and predictive modeling are used to enhance customer engagement, streamline supply chains, and improve strategic decision-making. It explains how retailers leverage AI-driven recommendation engines to personalize shopping experiences, forecast demand with greater accuracy to reduce overstock and shortages, and analyze consumer behavior patterns to create targeted marketing campaigns. Additionally, the text discusses the implementation of chatbots and virtual assistants for customer service automation, dynamic pricing models that respond to market trends in real time, and fraud detection systems that enhance transaction security. Emphasizing practical applications rather than abstract theory, the book presents real-world case studies and industry examples demonstrating measurable improvements in efficiency, profitability, and customer satisfaction. It also addresses the technical, ethical, and operational challenges associated with AI adoption in retail, such as data privacy, algorithmic bias, infrastructure requirements, and workforce transformation. Overall, the book serves as a comprehensive guide for students, researchers, and professionals seeking to understand both the strategic importance and practical deployment of artificial intelligence within the evolving retail ecosystem. |
Exemplaires (2)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 25/160 | 004/2298/1 | Livre | BU Centrale Batna 1 | Deuxième étage : Architecture, sciences et technologies | Disponible |
| 25/161 | 004/2298/2 | Livre | BU Centrale Batna 1 | Deuxième étage : Architecture, sciences et technologies | Disponible |
